Showing posts with label Google page one. Show all posts
Showing posts with label Google page one. Show all posts

Monday, August 27, 2018

Mind Your Own Business With On-Page SEO, Off-Page SEO


Recently, the last male northern white rhino died. There are many more animals that face extinction daily.

Do you know that every 15 minutes, an elephant is poached?

There remain now only 5 species of rhinos – and all are facing extinction.

By the year 2050, the king of the jungle, the lion, could be extinct.

Today, there are around only 300 tigers remaining all over the world.

Other animals facing extinction include: Pangolins, western lowland gorillas, leopards, vaquitas, cheetahs, amur leopard, to name a few.

Animals play a critical role in our ecosystem. If animals go extinct, it affects our ecosystem and this endangers life on our planet.

Which means, we are endangering our own lives by letting our wildlife go extinct!

So, what are you doing to prevent our wildlife from going extinct?


Mind your own business with On-Page SEO, Off-Page SEO, is definitely the latest trend in the industry of search engine optimization. Snatching attention worldwide, are On-Page SEO and Off-Page SEO. There have always been heated discussions about which one is better - On-Page SEO or Off-Page SEO.


Possibly there is no conclusion to end this debate and it is a never ending thing to decide which one is better. Before diving into deeper details on how to make lots of money online with your offline or online business, let us first summarize what online and offline page SEO tactics actually are. 

All You Want To Know About On-Page SEO And Off-Page SEO 

In online search engine optimization techniques and earning with your offline or online business, all the factors of page ranking are under the direct control of the webmaster – courtesy the rules laid down by Google! They directly depend on the structure and pages in a website. They are related to web technologies that are used in the implementation of the website. It also concerns the way in which the website is developed. All these elements can be determined and affected, while the website is under construction. So, while developing the website, all these factors should be thoroughly considered and revised. Although, some of these factors may result in negative ranking - when violated in some senses! 


Off-Page search engine optimization strategy refers to those optimization techniques that lie outside the design of the website. For instance, you can consider link building in other sites which are authoritative and have relevant content, as one type of Off-Page search engine optimization. If you are not aware, link building is the process of creating links from websites, back to your own website. So this technique basically works on the relationship of other websites with your website or vice versa. The extent or level of the SEO of the link, is judged by the authority of the website itself and therefore it is known as Off-Page SEO technique. 

More About On-Page SEO And Off-Page SEO 

Now that you are familiar with both terms, it’s time to further consider the debate going on about these two SEO techniques and how you can profit from these! Well, as aforementioned, these two are a part of the never ending deliberation, one which you cannot simply conclude by selecting one as the winner. 


Considering from the point of view of a client or SEO itself, makes the decision of picking one of the two, even harder. It is all part of a bigger picture. When you look at it from an individual website owner’s point of view, they are going to pass the ball in favor of On-Page SEO. 

The BIG DEBATE About On-Page SEO And Off-Page SEO 

Lately, in the debate of On-Page SEO and Off-Page SEO and good ways to make money with your offline or online business, the majority of the people are in favor of On-Page SEO. The reason for this could stem from the fact that there are not many people who can actually call themselves SEO experts or who claim to have, if not the entire, then at least a very wide knowledge in the Off-Page SEO niche. 


For getting organic traffic from the internet, to grow your online or offline business, it is very important that organizations and individuals, understand the relevance of both On-Page SEO and Off-Page SEO, effectively. 

UNDERSTANDING On-Page SEO And Off-Page SEO 

SEO is a field which is continually evolving. The phases of evolution date back to when Google started emerging and becoming popular. So you can say that the debate of On-Page SEO versus Off-Page SEO - belongs to the birth of Google. SEO is selling like hot cakes in the market, in the modern technological environment. More and more merchandise is going online and many of the big entrepreneurs are internet marketers who have mastered the secrets of On-Page SEO and Off-Page SEO.


Today, web researchers are conducting researches on the fastest methods of getting pages ranked on top of search engines. In the field of SEO, we are now witness to a critical phase. For instance email marketing is totally bugged by spam bulk email sending. That kind of procedure hinders the normal course of carrying out SEO of the page. 

White Or Black Hat On-Page SEO And Off-Page SEO 

You might be familiar with the ever popular terms in streams of SEO i.e. black hat and white hat. So, some people who are everything but SEO experts, take up the job of doing SEO for themselves, but produce nothing at all. The real SEO experts are making allowances from article marketing, as it is easy to build traffic from it. Traffic that leads them to their original purpose i.e. SEO off the webpage. 

On-Page optimization is best suited when you are considering only your own site and you do not want to put your content on someone else’s site. But to generate backlinks for traffic, you would need to do Off-Page SEO as well. You do not want to lose all the traffic that you can generate from that entire link building process. Although, Off-Page SEO is recommended only when it is a necessity!


The TRUTH REVEALED About On-Page SEO And Off-Page SEO 


In its most fundamental senses, both these strategies work on a common goal i.e. to bring your page to the top of searches. Both of these activities help you in achieving this task of doing the SEO of your web page. All that is required is someone to search for that relevant keyword or key phrase that will drive the searcher to your website… and drive Google Spiders to your page! 

So basically, both On-Page SEO and Off-Page SEO are equally necessary for successful page ranking and SEO of the website and for you to understand the fine art of knowing how to mind your own business with On-Page SEO, Off-Page SEO.

Sunday, July 29, 2018

Google Changes And How They Affect Your Business


 What are you doing to protect and save the wild life on our planet? 
Are you aware that there is an Endangered Species Act (ESA) and it has lists of protected animal and plant species, globally? Are you aware that by losing even one species of wildlife, our entire ecosystem can be unbalanced and the effects of this could hit the entire food chain? 
As such, the Endangered Species Act is extremely important to our planet, as it helps greatly in saving our wildlife, plants and fish, from going extinct. 
BUT, what about you?
What are you doing to save our wildlife from going extinct? It’s never too late to start, every small bit counts!

Google changes and how they affect your business are something that you must be well aware of, as the changes that are being made by Google, affect search algorithms with the view of improving and also providing search results of higher qualities, as compared to that in the past.


What You Need To Understand About Google Changes 

These changes have made businesses, bloggers, webmasters and SEO experts worry more about the changes in search algorithms.  Although these changes are meant to fully eliminate spam from Google search results, one major fact is that businesses can get affected if they are penalized or even fined by Google. 

On one hand, Google does have some right to make these changes, but on the other hand, there may be some websites that may have been affected without spam in search engine results.


Take A Look At Some Of The Top Changes Google Is Doing:

1. Moving To More Secure Organic Searches
This change Google is doing has left many business owners and website owners in total darkness and for content creators, it’s now impossible to ‘MINE’ Google analytics for keyword data. This is a major blow for all those who are focused on both density rates and also keyword bombing. 

But for those creating content that is of high quality and creative, these people find these changes to be very reaffirming. For all those who try to ‘Game the System’, Google has given them less ’Firing Power’. So, tip for you, try not to focus on keywords, but keenly pay attention to different actions that users do on your website.


2. Hummingbird Conversations
This is the most recent change Google has done.  The algorithm in Google Hummingbird was updated recently. The idea behind the Hummingbird update is to fully understand conversations, different concepts and also relationships.

Though evolving (Hummingbird), serious efforts have been employed by Google to make different searches to be more conversational and to be able to use less keywords.


3. Authorship For Google Ranking

Though not fully understood how this change Google is doing will affect searches, experts do foresee Google will be using your ‘Author Profile’ to fully establish your expertise and credibility, to determine the quality of your content.  Also, Google may be using your social profile to be able to gauge the number of shares a single article has, the authority of your website that you are publishing on and also your individual following.

For website owners that do publish quality content on their authoritative websites and that are related to their niche, Google may rank their articles higher than for those not associated with the owners/author.


4. Nonexistent Update For Page Rank

There is a main problem with Page Rank.  Since early 2013, the Page Rank meter hasn’t been updated. And it’s not clear when it will be updated or even if it will be updated at all.

Page Rank is the ranking or the numbers of links that your website has that are pointing back to your site. Links work as votes. The higher the number of links that your website has, the higher your credibility and this showcases your website as high quality.
Google isn’t emphasizing on page ranking and if you are focusing on getting higher links from sites that have higher page ranks, then you need to stop. Instead, you should be focusing on how to drive traffic to your website, become an authority in your niche and also converting visitors.


The Bottom Line About Google Changes 

For sure, all of these changes Google is doing are not only going to affect SEO experts and webmasters, but also website owners, pro bloggers, wanna be bloggers and business owners. And another thing is for sure – it will have a tremendous impact!

So, if you want to be successful online and have a thriving business, make sure that you are fully aware of all the Google changes and that you have implemented them!